Thursday, October 29, 2009

Redesign Your Farmers’ Market

Since 2006 GOOD is a collaboration of individuals, businesses, and nonprofits that have been making a magazine, videos, and events for people who care about health cities and the environment..

This website is an ongoing exploration of what GOOD is and what it can be. they recently ran a competition that asked for design solutions that would help food grown by local farmers to be more effectively delivered and distributed to urban residents.

the winner 'Farm on Wheels' by Mia Lehrer + Associates is a simple proposal that targets the problem effectively and creatively. It is mobile vending concept consisting of a fleet of electric trucks dispatched from three permanent markets to disperse fresh produce more effectively in Los Angeles.

The program selects fresh fruits and vegetables from local farmers and distributes the produce through a network of farm trucks. To engage more people in the consumption of fresh foods and support local and urban agriculture, Farm on Wheels creates a simplified and convenient food distribution network between farmers and consumers.

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